Cinnabar™

We were trying to decide what to name it, and we kept discussing how we wanted to be different from David Bar which has unnatural ingredients. One of our Co-Founders kept mis-calling it "Adam's Bar", I guess because they are both biblical names? Anyway, we thought it was accidentally perfect. Adam is associated with Garden of Eden, natural foods, perfection, and apples. Since two of the three cofounders are docs, we're partial to apples.

I know it's popular to say you are 'plant protein' but it's a scam. There's a reason that vegetarians don't look healthy - it's because incomplete protein leads to profound muscle loss and poor collagen health. That's why people look weak and "drippy" with loose skin. That's now how we want to look. We want to look vibrant and vital, and that means animal protein.

Animal Protein = Complete Power. Plant Protein = Incomplete Gamble.

Tired of choking down endless bowls of rice and beans just to scrape by on protein? Here's the raw truth: Animal sources like meat, milk, and whey deliver complete proteins — all 9 essential amino acids in perfect ratios, ready for your body to use.

Plant proteins? Mostly incomplete. They’re low or missing key aminos like lysine, methionine, or leucine. You’re forced to mix, match, and overeat massive volumes — and even then, your body struggles.

This is a personal story. I (Topher) was with my wife in Amsterdam and we went to this amazing Italian restaurant called Point Acaré. There were old men there, the service was slow, the food was amazing, and if you weren't a regular you couldn't order the special items like osso bucco. Best bottle of wine in my life. We left there, walking home, knowing this was the best dinner of our lives. We decide to go back. Next night, it was terrible. Food was just bad. We looked at each other and agreed that we had ruined it. We should have never come back and saved the memory.

So our last night in Amsterdam, we have no plans for dinner. We see this weird blue neon sign for "Coffee & Jazz". It says it's an Argentinian restaurant. Whatever, we decide to go in. It's dark, there are only three other people in there. We're about to turn around and leave when this crazy head of hair pops out from behind the counter. It's the owner, and he's clearly altered. Think Jeff Goldblum on adderall. He runs at us, directs us to sit, and throws menus at us. Then, he takes them away. "I will order for you tonight!" He runs away.

Well this will be interesting. He proceeds to produce plate after plate of the best food I can remember eating. He pours wine we didn't ask for paired with food we cannot identify. It's magical. My wife is laughing at the booth behind us and pulls me closer. "The guy with the two girls behind you is an idiot. The girls are friends and want to take him home. The guy can't figure out which one likes him, so keeps flipping back and forth. I think he's going to blow it." Can you imagine how much restraint it took for me not to turn around and look?

We finish the meal. The bill is impossibly light. We tell him this is the best restaurant in Amsterdam and he's beaming. We walk out into the night and agree, we can never never go back.

From that night on, whenever we have an amazing experience, we look at each other and say, "Coffee & Jazz" and we keep the memory.

Also this bar has caffeine in it and calling it "Coffee Bar" seemed lame.